Amazon, Retail Media & Omnichannel strategy for brands in Puerto Rico and the US market. We bridge the gap between physical retail and digital commerce — where your customers actually shop.
From your first Amazon listing to a multi-retailer media strategy — hands-on consulting built around your brand's real goals.
Seller Central and Vendor Central operations, listing optimization using the A9/A10 algorithm, FBA logistics, Buy Box strategy, and account health management.
Full campaign management — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. Keyword strategy, bid management, and ACOS/ROAS optimization.
Multi-retailer media planning across Walmart Connect, Instacart Ads, Target Roundel, and Kroger Precision Marketing. Unified budget allocation and cross-retailer measurement.
SEO-optimized titles, bullet points, A+ Content, Brand Stores, and Brand Story. Product photography direction and infographic creation using Canva and professional tools.
Bridging physical retail and digital commerce for food, CPG, and consumer brands in Puerto Rico and the US. From the gondola to the algorithm — a single integrated strategy.
Reporting dashboards, Amazon Marketing Cloud (AMC), Helium10, JungleScout, and Keepa analysis. Data-driven pricing strategy, promotions, and new product launch planning.
Practical, results-oriented Amazon and ecommerce programs designed for entrepreneurs, SMEs, and industry associations in Puerto Rico.
For entrepreneurs and SMEs starting their journey on Amazon. No jargon — just what you need to know to launch and sell with confidence.
5-week intensive covering the full Amazon ecosystem. Combines theory, live demos, and real case studies. Ideal for teams and serious sellers.
Conference and workshop for food & CPG brands navigating the shift from physical retail to omnichannel commerce. Built for industry associations and distributors.
A focused, hands-on course for brand managers and marketing teams ready to master Amazon's advertising ecosystem — from first campaign to full-funnel strategy.
Over a decade executing ecommerce and retail media strategies for CPG and food brands — across the platforms where modern shoppers actually buy.
Listing strategy, content, and retail media for packaged food brands competing on crowded digital shelves.
Full-funnel campaigns for household goods — from search to subscription, FBA to omnichannel distribution.
Brand storytelling, A+ Content, and paid media that converts browsers into loyal buyers in high-competition categories.
Bridging local Puerto Rico brands with the US market — and adapting US brand strategies for the PR consumer.
Michelle Vázquez brings over 10 years of experience in digital commerce strategy and omnichannel marketing across Puerto Rico and the United States — working closely with local retailers, US retailers, and mass consumer companies.
Currently serving as Commerce Marketing Manager at The J.M. Smucker Company, Michelle combines Fortune 500 retail media execution with deep knowledge of the Puerto Rico market — a combination few consultants can offer.
Her mission is clear: share the most effective tactics used in the US market and translate them into real, actionable strategies for Puerto Rican entrepreneurs, SMEs, and food industry brands — without the jargon, without the guesswork.
Deep understanding of the local ecommerce landscape — including Amazon's growing footprint in PR with the Dorado Delivery Station expansion.
Every recommendation is grounded in AMC data, Helium10 insights, competitive analysis, and real P&L accountability — not assumptions.
Regular speaker at industry conferences including MIDA. Designed and delivers Amazon 101 programs for entrepreneurs and corporate teams across Puerto Rico.
CPG & food brands · Amazon sellers (new and scaling) · Retail & distribution companies · Entrepreneurs entering ecommerce · Corporate teams seeking training
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